Anthem Blue Cross Vivity, the newly announced joint venture among WellPoint subsidiary Anthem and seven prominent Southern California providers, will blend both the past and future as its planned HMO-like structure also looks to implement elements found in today's accountable care organizations.
Vivity will walk and talk like an HMO, a type of health plan that rose to prominence in the 1990s but fell out of favor due to limits on which doctors and hospitals patients can see. HMOs offer far less coverage for patients who go to providers that fall outside of their networks. But they are also designed to be cheaper for patients, who only have to worry about a monthly premium and copayments rather than deductibles.
Vivity will offer premiums that are “lower than what exists on the market today,” said Anthem Blue Cross West Region President Pam Kehaly during a news conference Wednesday. Patients also will be responsible for moderate copayments, but deductibles and coinsurance will be waived.