American Cancer Society executive Lin MacMaster is out after just more than a year as chief revenue and marketing officer for the Atlanta-based organization.
MacMaster was named to the newly created post in July last year. The job was seen as a strategic role designed to grow the organization's “fund-raising portfolio” while working “to ensure brand relevance to new and existing supporters,” according to an ACS news release.
“I can confirm that Lin MacMaster has departed the organization and that transition plans are underway, but I have no additional information to share about those plans at this time,” ACS spokeswoman Tara Peters told Modern Healthcare.
Science writer Eric Rosenthal broke the story on the Medpage Today website, where he suggested her departure may be linked to an announcement she recently made about how the ACS was facing a $40 million drop in revenue because of declining participation in the Society's Relay for Life fundraisers.
Rosenthal, who had been reporting on the ACS reorganization efforts for Oncology Times, wrote in MedPage that MacMaster's projection was based on 295,000 fewer participants in the fundraisers this year and each participant typically generates about $158 in donations.
Peters told him there was no causal link between her projection and her departure, Rosenthal said. Peters told Modern Healthcare that she could not confirm Rosenthal's figures.
MacMaster is a cancer survivor who left her post as chief marketing officer of UnitedHealth Group subsidiary OptumHealth to take the post at the ACS. Previously, she worked at the AARP and Group Health in Seattle.
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