First comes love, then comes marriage, then comes ... signing up for health insurance.
As young brides and grooms prepare to tie the knot, one advocacy group wants to make sure they're registering for more than just fine china and monogrammed towels. With wedding season underway, Young Invincibles is running ads on social media sites such as Facebook and Twitter to make sure happy couples understand their health insurance options.
Similar campaigns also target new graduates in the push to reach young people facing summer milestones—or qualifying life events.
With the passage of the Affordable Care Act, the idea of marrying for health insurance is now a thing of the past. But Young Invincibles still wants to reach the coveted 26- to 34-year-old crowd during those special occasions when they can purchase a health plan without waiting for open enrollment.
Although the group was formed to represent young peoples' interests, enrolling that demographic also is critical for helping insurers dilute their risk pools with healthy individuals.
And, after all, what could be more romantic than a family health insurance plan?
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