The awards will honor campaigns that have helped organizations make an impact in today's healthcare marketplace. Awards will be given to campaigns across all media platforms that have promoted the health of individual patients, groups and communities, and helped organizations thrive and grow in today's dynamic healthcare environment.
In addition, the program will give special recognition to best efforts in community outreach and patient education. There will also be special awards for the agency of the year and best in show.
Finally, the editors of Modern Healthcare and Advertising Age will select the winner of the first Healthcare Marketing Visionary Award, which will be given to an outstanding individual who has effectively and ethically built public understanding of healthcare issues and made a lasting contribution to the industry over the course of his or her career.
Agencies and organizations are eligible to nominate their best work for these awards.
Please visit ModernHealthcare.com/impactawards for more information on the program and to submit nominations.