Making sure people understand their recently acquired coverage under the Patient Protection and Affordable Care Act and re-enroll, as well as reaching the population of uninsured who still stand to benefit, are the CMS' two outreach priorities for the next open enrollment period, said Julie Bataille, director of the agency's office of communications.
The agenda was outlined at a recent Advisory Panel on Outreach and Education meeting held at the agency's D.C. offices. The committee, made up of advocates, state officials, insurance company representatives and members of academia, advises the agency on outreach strategies that should be used for its various initiatives, including the ACA. The next open enrollment period begins Nov.15.
“It is important not to lose the momentum from this year,” Bataille said. “The efforts to educate consumers about the benefits of new coverage and work with partners must continue, including explaining the coverage and the language and terminology of healthcare coverage.”