Three hundred years after the British offered 10,000 pounds to whoever could solve that era's greatest scientific challenge, they're at it again.
This time the U.K. is offering 10 million pounds (almost $17 million) to whoever can solve one of today's top scientific problems—once the public has picked one from a roster of six medical and other scientific puzzles.
The Longitude Prize is inspired by a 1714 contest of the same name that sought a way of pinpointing a ship's location at sea. The winning invention—the marine chronometer, which revolutionized navigation—was the brainchild of a working-class Yorkshire clockmaker with little formal education. In 1765, John Harrison collected 10,000 pounds for his efforts, equal to about $1.7 million today.