If you're too busy to go the eye doctor, some entrepreneurs are working on a solution for you.
Aaron Dallek and Steven Lee, founders of Opternative, say they are developing the first online exam to deliver an accurate, valid prescription. The idea leaves a lot of onlookers scratching their heads, but investors are enthusiastic: The Chicago-based company just landed $1 million in seed funding.
Dallek, 30, a serial entrepreneur who created his first company at age 14, partnered with Lee, 35, an optometrist who began designing the Opternative tool in 2009, two years after graduating from optometry school. “I realized there had to be a better way,” Lee told Crain's Chicago Business.