When the driver is approaching, he sends you another text alerting you to his imminent arrival. The driver greets you, stows your luggage in the trunk and whisks you off to your destination in a clean car. At the end of the trip, your credit card (stored in your online profile when you registered) is automatically charged, saving minutes—even the tip is included. Later, an electronic receipt is transmitted, and a text message asks you to rate your satisfaction with the driver.
I love this service. I no longer use conventional taxis or executive car services in the cities where this company is established. It's been far more convenient, reliable, comfortable and priced the same or less than other options. As a satisfied customer, I have been happy to share my positive experience with friends via e-mail or text. When my referrals register for the service, both of us earn a $20 credit to our accounts—a nice bonus and a smart way of tapping into social networks to help this app go viral.
Healthcare providers can learn a great deal from this. How about deploying an app for locating a nearby physician or nurse practitioner and booking an appointment? What if the patient's registration, billing information and co-pay were automatically processed by the app, a receipt was generated, and the patient could rate satisfaction with the service immediately afterward? What if the patient wanted a provider who was willing to come to your home, for which he or she was willing to pay an extra $50 out of pocket? Or what if the app enabled the patient to launch an instant video visit with a provider?