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March 12, 2014 12:00 AM

Obama 'Between Two Ferns' video spikes HealthCare.gov traffic

Rachel Landen
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    A marketing tactic aimed at encouraging younger Americans to sign up for health insurance hit its mark early this week. HealthCare.gov saw a surge in traffic Tuesday with visitors flocking to the Affordable Care Act website after viewing President Barack Obama's video posted to the comedy website Funny or Die.

    Obama's interview with comedian Zach Galifianakis for his online chat show spoof, Between Two Ferns, went viral after it was posted Tuesday morning. By early evening, the six-and-a-half minute video had sent 32,000 viewers directly to the administration's health insurance marketplace, according to a tweet from Healthcare.gov. By the end of the day, more than 890,000 people had visited Healthcare.gov, which officials said represented a 40% increase over Monday's site traffic.

    However, those numbers represent only a fraction of the visits to Funny or Die's website. Since Tuesday morning, the online video has racked up more than 12 million views.

    In the online interview, Galifianakis jokes about Healthcare.gov, “Why would you get the guy that created the Zune to make your website?” The president goes on to plug the site, saying, “Most young Americans right now, they're not covered, and the truth is they can get coverage for what it costs you to pay your cell phone bills,” to which Galifianakis responds, “Is this what they mean by drones?”

    This isn't the first time the White House has partnered with Funny or Die on videos that push Obamacare. In September, on the eve of open enrollment through the insurance exchanges, the comedy site debuted a video starring actress Jennifer Hudson, in which she traveled around Washington solving problems by telling people about the ACA and Healthcare.gov.

    The videos are part of the administration's final push to reach a younger audience—the 18-to 34-year-old demographic that HHS needs to help offset costs of older enrollees—before March 31, the last day to enroll in health insurance coverage for 2014. Enrollment numbers released Tuesday showed that a quarter of enrollees to date are between 18 and 34, well below the administration's target of 33% to 40% enrollment for this demographic.

    Follow Rachel Landen on Twitter: @MHrlanden

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    • News
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      • Transformation
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      • ESG
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      • Regional News
        • Midwest
        • Northeast
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      • Digital Edition (Web Version)
    • Blogs
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      • HIMSS 2023
    • Opinion
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      • From the Editor
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      • Awards
        • Nominate/Eligibility
        • 100 Most Influential People
        • 50 Most Influential Clinical Executives
        • Best Places to Work in Healthcare
        • Excellence in Governance
        • Health Care Hall of Fame
        • Healthcare Marketing Impact Awards
        • Top 25 Emerging Leaders
        • Top Innovators
        • Diversity in Healthcare
          • - Luminaries
          • - Top 25 Diversity Leaders
          • - Leaders to Watch
        • Women in Healthcare
          • - Luminaries
          • - Top 25 Women Leaders
          • - Women to Watch
      • Conferences
        • Digital Health Transformation Summit
        • ESG: The Implementation Imperative Summit
        • Leadership Symposium
        • Social Determinants of Health Symposium
        • Women Leaders in Healthcare Conference
      • Galas
        • Best Places to Work Awards Gala
        • Health Care Hall of Fame Gala
        • Top 25 Diversity Leaders Gala
        • Top 25 Women Leaders Gala
      • Virtual Briefings
        • - Hospital of the Future
        • - Value Based Care
        • - Hospital at Home
        • - Workplace of the Future
        • - AI and Digital Health
        • - Future of Staffing
        • - Hospital of the Future (Fall)
      • Webinars
    • Multimedia
      • Podcast - Beyond the Byline
      • Sponsored Podcast - Healthcare Insider
      • Sponsored Video Series - One on One
      • Sponsored Video Series - Checking In with Dan Peres
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