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March 10, 2014 01:00 AM

Physicians Interactive acquires Tomorrow Networks

Rachel Landen
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    Physicians Interactive announced Monday that it has fully acquired Tomorrow Networks, the mobile advertising network for healthcare marketers that it created through a joint venture with Remedy Systems.

    New York-based Tomorrow Networks serves ads that are specifically targeted to healthcare providers and patients, reaching more than 50 million healthcare professionals and consumers each month. Ads are driven by demographic information that includes user gender, profession, specialty and location.

    "With 219 million smartphone subscriptions in the U.S. and more than 80% of physicians using mobile devices in the workplace, the need to reach people in highly targeted and engaging ways via their mobile devices is becoming increasingly critical as a distribution platform," Physicians Interactive CEO and Chairman Donato Tramuto said in a news release.

    Physicians Interactive, Reading, Mass., launched the network in 2011 through a strategic alliance with New York-based Remedy Systems. Last May, Remedy Systems was absorbed by its parent company, Remedy Partners. Terms of either deal have not been released. Physicians Interactive is a provider of online and mobile clinical resources and solutions for healthcare professionals.

    Follow Rachel Landen on Twitter: @MHrlanden

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    • News
      • Current News
      • Providers
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      • Government
      • Finance
      • Technology
      • Safety & Quality
      • Digital Health
      • Transformation
        • Patients
        • Operations
        • Care Delivery
        • Payment
      • ESG
      • People
      • Regional News
        • Midwest
        • Northeast
        • South
        • West
      • Digital Edition (Web Version)
    • Opinion
      • Bold Moves
      • Breaking Bias
      • Commentaries
      • Letters
      • Vital Signs Blog
      • From the Editor
    • Events & Awards
      • Awards
        • Nominate/Eligibility
        • 100 Most Influential People
        • 50 Most Influential Clinical Executives
        • Best Places to Work in Healthcare
        • Excellence in Governance
        • Health Care Hall of Fame
        • Healthcare Marketing Impact Awards
        • Top 25 Emerging Leaders
        • Top Innovators
        • Diversity in Healthcare
          • - Luminaries
          • - Top 25 Diversity Leaders
          • - Leaders to Watch
        • Women in Healthcare
          • - Luminaries
          • - Top 25 Women Leaders
          • - Women to Watch
      • Conferences
        • Digital Health Transformation Summit
        • ESG: The Implementation Imperative Summit
        • Leadership Symposium
        • Social Determinants of Health Symposium
        • Women Leaders in Healthcare Conference
      • Galas
        • Best Places to Work Awards Gala
        • Health Care Hall of Fame Gala
        • Top 25 Diversity Leaders Gala
        • Top 25 Women Leaders Gala
      • Virtual Briefings
        • - Hospital of the Future
        • - Value Based Care
        • - Hospital at Home
        • - Workplace of the Future
        • - Digital Health
        • - Future of Staffing
        • - Hospital of the Future (Fall)
      • Webinars
    • Multimedia
      • Podcast - Beyond the Byline
      • Sponsored Podcast - Healthcare Insider
      • Video Series - The Check Up
      • Sponsored Video Series - One on One
    • Data Center
      • Data Center Home
      • Hospital Financials
      • Staffing & Compensation
      • Quality & Safety
      • Mergers & Acquisitions
      • Data Archive
      • Resource Guide: By the Numbers
      • Surveys
      • Data Points
    • Newsletters
    • MORE+
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      • Advertise
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