Online reviews posted by customers have cast physicians under the same criticisms normally reserved for restaurants, and it turns out a majority of doctors pay close attention to those appraisals.
About 85% of physicians proactively monitor online reviews about themselves, according to a survey conducted by ZocDoc, the online physician appointment hub. ZocDoc received answers in July from 360 physicians. When it came to assessing the bias of those reviews, 62% said online customer reviews were fair, 23% said they've very fair, while 15% said they're unfair.