The Service Employees International Union today unveiled a Spanish-language video featuring two Latino doctors aimed at encouraging Latinos to enroll in a health plan through the new state insurance exchanges.
Two Latino physicians, Dr. Say Salomón and Dr. Michelle Espinoza, recorded videos in English and Spanish and talked about the benefits of signing up once state insurance exchanges become active Tuesday.
SEIU will focus its educational efforts in 12 states with large Latino populations: California, Colorado, Connecticut, Florida, Illinois, Maryland, Michigan, New Mexico, New York, Pennsylvania, Rhode Island, Texas and Washington. Across the country, Latinos have significantly higher rates of uninsurance than whites, blacks or Asians.
“Although the healthcare law's inevitable now, not everybody knows about it—not even in the healthcare community,” Salomón said in a news release. “People aren't yet clear on the basics—they think it's a government program and don't realize that the marketplaces are run with private insurers. They compete against each other, and that's what's lowering costs already.”