The Obama administration and a national organization called the Young Invincibles on Monday launched a monthlong video contest to encourage enrollment of uninsured young adults in health plans offered on the state insurance exchanges.
Healthy young Americans are considered a key target group for enrollment, because their low medical costs will keep premiums down on the exchanges and offset higher costs of older, sicker enrollees. But surveys show that many young people either are unaware of the requirement that they obtain coverage or else don't see the need. Most uninsured young people who don't have coverage through their employer are expected to qualify for federal subsidies to buy insurance.
The administration and Young Invincibles kicked off the Healthy Young America video competition to connect directly with—and raise awareness among—the young uninsured population through video views. The goal is also to use the videos as a way to further promote the law's benefits. The contest, which starts today, ends on Sept. 23 and includes three contests that each focus on different area.