Moms at center of $500M ad blitz over Obamacare

Call them Doctor Moms. Women make about 80 % of the healthcare decisions for their families, and also utilize more health care than men.That's why supporters and opponents of the Affordable Care Act have targeted mothers in a surge of advertising and grassroots organizing as a major piece of Obamacare readies to roll out Oct 1. The push is reminiscent of presidential campaigns, with both sides eager to win over the “soccer mom” and “security mom” vote.