Superheroes are offering more than just entertainment to young cancer patients in Brazil. Thanks to some South American “mad men,” they're getting some inspiration and encouragement, too.
A.C. Camargo Cancer Center in São Paolo reached out to its advertising agency, JWT Brazil, seeking a way to make chemotherapy less traumatizing for its pediatric patients. The agency then teamed up with another of its clients, Warner Bros.—the parent company of DC Comics—and produced a series of shells for intravenous bags inspired by superheroes. The shells feature the logos of Batman, the Green Lantern, Superman and Wonder Woman.