Story updated with comment at 4:46 p.m. ET
Ben Chodor resigned in April as CEO of Happtique, a healthcare mobile application marketplace owned by a subsidiary of the Greater New York Hospital Association, but remains with the company.
Brian Conway, a spokesman for the hospital association, said in a statement that Chodor “is still deeply involved in the company and has transitioned to a role focused more on Happtique's strategic growth and less on day-to-day management.”
Lois Drapin and Tammy Lewis have also left the company. Happtique announced it had hired Drapin as chief verticals officer and Lewis as chief marketing and strategy officer last November.
Chodor, Drapin and Lewis did not respond to requests for comment by deadline.
The departures and Chodor's exit as CEO, first reported by MobiHealthNews, were “business decisions that reflected a modification of Happtique's strategic course,” Conway said.
Lee Perlman, president of GNYHA Ventures, has been named CEO of Happtique.
Perlman said Chodor, in his new role, will travel the country to market Happtique.
The company will not fill jobs left vacant by Drapin and Lewis. Instead, the company will hire technology experts to develop the app markets' interface. Perlman described the company as a work in progress and said he would continue to make changes as needed. “It's fluid,” he said.
Chodor joined Happtique in January 2012. The company was launched in 2010 by Greater New York Hospital Association Ventures, a for-profit healthcare supply purchasing organization.
MobiHealthNews reported the turnover at the top came as Happtique saw its budget slashed and the company focused its efforts on hospitals.
Conway said the healthcare app store's budget did not shrink by a reported $1 million, but instead the company “repurposed our budget in the short term, and are in fact expanding in areas such as software engineering and clinical resources.” Hospitals are the company's primary, but not the only, focus and app certification and prescription efforts continue, he said.
Perlman said he will spend more on Happtique this year than last, though the company has not yet broken even.
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