Denver-based WellTok, which developed CafeWell—a social health network tool to encourage engagement in health activities sponsored by users' health plans—has named Jeff Margolis CEO.
Margolis, 49, has served as WellTok's executive chairman for the past 18 months. His other experience in the industry includes founding TriZetto, a healthcare information technology company, and serving as its CEO.
“Jeff is one of the very few proven entrepreneurs who really understands the big picture in healthcare and why previous efforts to engage customers in health management programs have failed,” Nina Kjellson from InterWest Partners, one of three venture capital firms to invest in WellTok, said in a release.
“I am particularly pleased to be working with this incredibly strong consortium of visionary investors who have highly relevant portfolio expertise that can be leveraged to grow WellTok and the CaféWell platform,” Margolis said in the release. “We are addressing the significant challenges consumers face as they try to optimize their own health in partnership with their plans and providers, and have built new support structures that combine the best in purpose-driven social, community, personalization and gaming technologies.”
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