CaroMont Health has decided it doesn't want to “Cheat death” anymore. Seems the hospital organization in Gastonia, N.C., wasn't anticipating the negative reaction that greeted its new tagline this month.
CaroMont, which operates CaroMont Regional Medical Center, unveiled its new tagline April 5, saying it was meant to promote a healthy community by preventing illness in the first place. The next day, county commissioners said they were overwhelmed by negative reaction from the community and hospital workers and asked officials to reconsider. The county owns the hospital building and the land it sits on.
County commissioner and hospital board member Jason Williams says some hospital employees think the “Cheat death” slogan cheapens their work, and some pastors consider the slogan blasphemous.
“Our intent was never to offend or incite,” CaroMont President and CEO Randy Kelley said in a statement.