Physicians Interactive, a Marlborough, Mass.-based digital healthcare marketing company, has acquired InfoMedics, Reading, Mass., a pharmaceutical marketing company.
Physicians Interactive acquires InfoMedics
Terms of the deal, which is Physicians Interactive's fourth acquisition, were not disclosed, according to a Physicians Interactive news release announcing the deal. Physicians Interactive develops digital marketing services for life sciences companies that seek to target physicians, according to the company's website. Gene Guselli, InfoMedics' CEO and president, has been named president of global operations and medical and analytic services for the combined companies, according to the release.
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