Outliers always appreciates a good deal. However, we may have to agree that a Los Angeles Times columnist had a point when he criticized Anthem Blue Cross for offering coupons for “healthy” food such as ice cream, Hormel Natural Choice deli meats and canned vegetables.
Outliers: Anthem's curious coupons
“Fruits and vegetables, I could understand. Or organic foods. Or vitamins. Or medicine,” wrote columnist David Lazarus. “But it’s a bit of a surprise that Anthem’s idea of healthful living includes a coupon for $1.50 off boxes of Weight Watchers Giant Chocolate Fudge ice cream bars or Giant Vanilla ice cream sandwiches.”
An Anthem spokeswoman told Lazarus that people will buy certain food products, including ice cream, anyway so the purpose is to provide coupons for products with lower calories and sodium counts.
Still, one other coupon really smelled a bit odd—it offers 50 cents off a certain brand of deodorant.
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