Sometimes it's literal and sometimes a little more conceptual, but the idea of Team Brentwood definitely took hold during the two years that recently departed CEO James Duff led Brentwood Hospital in Shreveport, La.
“I used to do a lot of high school coaching,” says Duff, a finalist for the Community Leadership Award who is now CEO of Southern Crescent Behavioral Health System in the Atlanta area.
“I used the concept of being a team, working together, everybody fulfilling their role, everyone has a job to do—and without it the team suffers.” He had “Team Brentwood” imprinted on T-shirts, “and it just kind of stuck,” he says, adding that people wear the T-shirts—and their pride—when participating in everything from weeding and painting at a local senior center to cleaning up the community where the hospital is located.
“It's a tribute to the staff and their willingness to get involved,” Duff, 52, says. “It's routine for us to have 35 to 45 people out there helping us. It's neat to see people willing to give up their Saturdays to be part of something like this. … It's not just a single department or a couple of departments, it's just about across the board.”