Pittsburgh-based UPMC has named Tyler Haney vice president of digital strategy. In the newly created role, Haney, 36, will be charged with ramping up the digital presence of the health system using search-engine optimization, data analytics and other tools, according to a news release.
UPMC names Haney VP for digital strategy
Before joining UPMC, Haney spent more than a decade at Wake Forest Baptist Medical Center, Winston-Salem, N.C. There, he served in a number of roles, including senior manager of Web operations and, most recently, director of interactive marketing and digital strategy.
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