Here at Outliers, we've always known insurance is important. Sometimes infuriating (ever try to understand an explanation of benefits form?) or interesting perhaps … but funny? Can't say we've ever run across any droll indemnity repartee.
Insurance company UnitedHealthcare, however, thinks it is hilarious, and they've started a video website, UHC.TV, to prove it. The site, which launched this month, features original comedy videos aimed at educating and entertaining viewers, including a short video on heart-attack warning signs featuring actress Elizabeth Banks and brief clips of stand-up comedians cracking wise on topics such as grocery shopping and exercise on the site's “Funny Bone” channel.
Along with its forays into comedy, UHC.TV features informational segments from health experts, educational videos on healthcare benefits and “man-on-the-street” pop quizzes on various healthcare topics, designed apparently to highlight the average Joe's general healthcare ignorance.
Along with tickling viewers' funny bones, the website is designed to make healthcare information more accessible to today's new media users.
“An increasing number of consumers prefers to access and share information via their social networks online and through their smartphones,” Yasmine Winkler, UnitedHealthcare's chief marketing, product and innovation officer, said in a news release. “With UHC.TV, we are making it simple and engaging for people to learn about their personal health because improving patients' decisions, whether related to lifestyle or their access to care, is critical to their total health.”
In other words, UnitedHealthcare is looking to give new meaning to the term viral video.