A new ad campaign geared toward physicians and patients emphasizes the importance of effective communication with patients—and how one simple question could disclose as much information as a medical test.
AHRQ to docs, patients: Ask more questions
HHS' Agency for Healthcare Research and Quality previously has conducted public education campaigns under contract with the Ad Council, and this latest phase builds on those earlier initiatives. Built around the theme "Questions are the Answer," the initiative will feature public-service ads directed at clinicians. According to AHRQ, better communication relates to higher rates of patient compliance with healthcare treatment plans.
"We know that when patients and clinicians communicate well, care is better," AHRQ Director Dr. Carolyn Clancy said in a news release. "But in today's fast-paced healthcare system, good communication isn't always the norm."
The campaign includes a series of videos on AHRQ's website that features real patients and clinicians highlighting the importance of asking questions. Other resources on the site include an interactive "question builder" tool to help patients create and print a list of questions based on their health conditions and a brochure that provides patients with a list of suggestions for before, during and after a medical visit.
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