Augme Technologies, a provider of mobile marketing technologies to the pharmaceutical industry and several other consumer sectors, announced new executive appointments following the close of a $44.5 million deal to buy marketing company Hipcricket.
Augme shuffles leadership after acquisition
Ivan Braiker, founder and CEO of Kirkland, Wash.-based Hipcricket, was named president of New York-based Augme, according to an Augme news release. Hipcricket President and COO Eric Harber will become Augme's COO, replacing Phillip Rapp, who becomes Augme's executive vice president of strategic planning. Jim Crawford resigned his position as a director of Augme but will remain the company's chief information officer.
Ages for the executives were unavailable at deadline.
Augme uses consumer response tags, 2D codes, text messaging and other technologies to track and analyze companies' campaign results. Beyond its New York headquarters, it has operations also in Atlanta; Dallas; Tucson, Ariz.; and London.
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