Outliers has attended our share of summer outdoor music festivals over the years, and we can certainly testify that some of the bands were about as pleasant as dental work. But what if the bands playing were actually receiving dental work, on site?
Outliers: It's like Woodstock, but with physicals and X-rays
In upstate New York this October, artists and healthcare providers are teaming up for a “Band-Aid solution” to the persistent problem of uninsured artists not receiving medical care.
At the "second annual O+ Festival" (pronounced “O-positive,” as in the blood type) in Kingston, N.Y., bands play for free and visual artists donate their work in exchange for the chance to receive screenings and vouchers for further care from local dentists, general doctors and a wide range of specialists.
“Artists are paid, instead of money, in health and dental services by local healthcare providers,” said the narrator of a video on the O+ website. “It's bands you listen to on your iPod finally getting wisdom teeth pulled, eyes examined and chronic pains physical-therapized.”
Sounds like a great cause, though Outliers would note that the O+ copywriters might have a future in the gainfully employed PR world if they can turn out slogans such as this one: “Bartering the art of medicine for the medicine of art.”
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