Dr. Sandra Schneider, president of the American College of Emergency Physicians, explains the motives behind the group's new "Just 2%" public relations campaign with Modern Healthcare Editor David Burda. Schneider also comments on the impact of healthcare reform on emergency-room use and on a new study linking ambulance diversion to patient mortality.
Video News Short: ACEP's Schneider on political and practical challenges facing emergency medicine (4:43)
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