Donations to not-for-profit hospitals and health systems increased 8% in 2010, or $620 million, but healthcare providers spent more to raise funds, the Association of Healthcare Philanthropy found.
Healthcare donations up, but fundraising costs are higher: survey
Last year's rate of increase in donations was the largest since 2006, according to a news release announcing the results of the association's annual survey. Nonetheless, the survey found, the median funds raised for every fundraising dollar spent dropped by 4% to $3.05. And 33 cents of every dollar raised was spent on fundraising. "The bottom line: Fundraising has become more challenging and, therefore, more expensive," the association's release said. "Additional resources are needed to raise the same amount of funds during difficult economic times."
Donations in 2010 totaled $8.26 billion, primarily to finance construction and renovation, equipment purchases and upgrades, general operations and community benefit programs, according to the release. Those most successful were fundraisers for academic and children's hospitals. Also successful were fundraising arms with more than 15 years of experience or four or more professional fundraisers.
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