Every parent longs to give their offspring the best possible start in life and, according to the creators of BeautifulPeople.com—a dating site created exclusively for attractive men and women—that often means doing everything possible to up the odds of having good-looking kids.
Beautiful People, which launched in 2002 and claims to have more than 600,000 members in 190 countries, has created its Beautiful Baby service, a discussion forum within its website that links would-be parents with physically appealing sperm and egg donors.
The forum, or “fertility introduction service’” as the company calls it, is open to members and nonmembers. That spares some visitors the pain of Beautiful People’s unforgiving application process, which subjects hopefuls to a 48-hour open-rating period and continual review.
“Initially, we hesitated to widen the offering to nonbeautiful people,” Robert Hintze, the site’s founder, says in a news release. “But everyone—including ugly people—would like to bring good-looking children into the world, and we can’t be selfish with our attractive gene pool.”
Interested parties register on the site’s forum, post desired attributes and other requirements, and make arrangements with members, explains Chloe Buckley, a publicist with U.K.-based Golden Goose PR, which represents Beautiful People.
Carolyn Kaplan, a reproductive endocrinologist and director of in vitro fertilization at Georgia Reproductive Specialists, Atlanta, calls the service worrisome. “The thing that makes me uncomfortable is the idea that some fertility clinics will use the site as a marketing device,” Kaplan says.
The idea of choosing donors based on superficial criteria made Outliers uncomfortable, so we reminded Buckley that beautiful parents don’t always produce gorgeous kids. “That’s true,” Buckley says, “but if you’re going to play the odds, would you rather choose Brad Pitt or Shrek?”