“Certainly resources have exchanged hands, because it takes quite a bit to launch a new initiative. And to the credit of our corporate partner, the resources we receive are received for the broad construct of heart health and messaging to use physically active play to increase activity in many sedentary individuals. … The logo's not for sale. What we're doing is promoting a message that's incredibly important.”
—Clyde Yancy, president of the American Heart Association, to ABC News on the group's decision to endorse the Nintendo Wii video game system and Nintendo's $1.5 million gift to the group to support a heart-health initiative.