2009, a busy year for a busy industry
When it comes to reporting on the healthcare industry, it's hard to know what to cover next because so much is happening all the time. This year will go down in my book as the newsiest—and busiest—year so far in my 26 years covering the business of healthcare as a reporter and editor.
As we put to bed the last issue of Modern Physician for 2009, I want to take this opportunity to thank the two groups most responsible for making this a year to remember. First, thank you to all of our readers. Your support of Modern Physician is second to none in an industry saturated with healthcare publications and events. We hope that's because we're continuing to bring you the type of original, hard-nosed business reporting that you've come to expect and respect from Modern Physician over the years.
We also hope it's because we're delivering news and information to you in a variety of formats that meet your reading habits, whether it's a biweekly electronic newsletter, an e-mail news bulletin, a Web site or a video.
Second, I want to say thank you to the other 24 journalists who make up our editorial staff. Their skill, experience, dedication to their profession, creativity and work ethic allowed Modern Physician to expand its editorial coverage for readers in a year that saw many business publications, including some covering healthcare, shrink or disappear altogether.
This year, for example, we added two new monthly e-mail blasts: one for the new Practice Makes Perfect column; and the other for the Modern Physician reader poll. We also launched a biweekly video news series on the latest business and policy news developments affecting physician-executives.
If you don't think it was that busy a year, perhaps this issue's year-in-review feature will remind you. Yes, all that—and more—happened in just the past 12 months.
Readers are asking me what I thought were the biggest healthcare stories of 2009 affecting physician-executives, and I came up with my top 10. Here they are in alphabetical order:
Battle over physician ownership of hospitals.
Bundled-payment reimbursement projects.
Comparative-effectiveness research initiative.
Federal support of healthcare information technology.
Growing physician shortage.
Medical home push.
Medicare physician payment reform.
Scrutiny of physician-supplier business arrangements.
Stepped-up fraud enforcement efforts.
UnitedHealth Group settlement over fee database.
We've put those 10 up on ModernPhysician.com in a new reader poll (you'll find it at the upper right of the home page) and ask you to vote for which one you think was the biggest healthcare story of 2009. Then, in an upcoming editorial, I'll reveal my ranking and rationale, and compare those with yours.
On behalf of everyone at Modern Physician, we wish you, your families, your friends and your healthcare organizations happy holidays and all the best in the new year. Thanks again for a great 2009.
David BurdaEditorModern Physician
Submit a letter to the Modern Physician Reader Blog. Please include your name, title, company and hometown. Modern Physician reserves the right to edit all submissions.
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.