While some believe newspapers and the "old media" are dying, that doesn't mean they can't be a useful vehicle for getting your message out.
The American Medical Association recently posted a video on YouTube of its president, J. James Rohack, explaining the group's support of the America's Affordable Health Choices Act in the face of growing opposition from state medical societies and others.
But, as of July 28, that video had only generated some 5,500 views, so the AMA took its message to the Wall Street Journal, New York Times and Chicago Tribune. While the views of those July 28 ads can't be counted, according to the Audit Bureau of Circulation, the circulation for the three papers equaled 2.08 million, 1.04 million and 501,200, respectively.
Information on how much the ads cost and if more newspaper ads will follow was unavailable, but an AMA news release noted that "Online advertising will run in various medical trade publications," so the organization apparently has not given up on using the Internet to promote its message.