Amway. Herbalife. Mary Kay. Shaklee. Trump?
Outliers: Tales of the Donald, the healthcare edition
Yes, the Donalds newest business venture is taking him into the world of multilevel marketing, hawking a line of customized health regimens. So its a twofer: He wants to make people healthy and wealthy.
Details are scarce so far. Trump Network promises a launch in October according to a bare-bones Web page at trumpnetwork.com, which has a brief audio message from Trump: This is truly a chance for millions of Americans to better their lives, their health and their financial security. Not bad.
Not bad at all, sir. Here at Outliers central on the shores of the Chicago River, weve watched for the past four years as the Trump International Hotel & Tower ascended from a hole in the ground to a gleaming 92-story skyscraper looking down on us from the opposite bank. Were in no position to doubt him. This may beas the Donald might sayhuge.
Trump Network, it turns out, isnt totally new but rather a new partnership putting the heft of the Trump brand behind a company previously called Ideal Health, which promises customized health products driven by its metabolic testing products. The results provide a guide to selecting from Ideal Healths array of dietary supplements and vitamins, which according to the Web site address a wide range of health issues, including weight loss, age-related vision problems, bone loss, joint degeneration and arthritis.
Its going to be fantastic, Trump says in his message to a potential sales force. Youre going to have fun. And hopefully youre going to make a lot of money.
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