The American Medical Association has teamed up with Detroit-based healthcare information technology platform-provider Covisint, a division of Compuware Corp., to pilot test a Web-based portfolio of services to physicians, including electronic prescriptions, reference databases and access to online continuing medical education. DrFirst, Rockville, Md., announced it will be a provider of e-prescribing services as part of the AMA platform.
The AMA will use the pilot with several physician groups to get feedback prior to a national launch of the platform, according to a joint news release. The AMA said it wants to help physicians gain easy access to the resources they need through health IT.
The AMA is focusing on products and services that can provide very practical and tangible help to practicing physicians, said AMA Chairman Joseph Heyman, a physician who previously served as the associations point man on healthcare IT, in the release.
The partnership with Covisint will give participating physicians the ability to securely sign on once to the AMA system and then be able to use a variety of Web-based computer applications and services the AMA has vetted and approved without the physician needing to repeatedly log in and out of multiple software programs, according to Brett Furst, vice president of healthcare at Covisint.
From a physician's perspective, Furst said, If you think about software as a service and cloud computing, one of the challenges there is (that) I have to log into five or 10 apps to do my business. With Covisint, you log into the AMA and select from a number of partners. It might be content, it might be labs. I log in once and the data is going to be knitted together and come to me in one portal thats branded with the AMA.
The partnership assigns tasks to the partners based on their core competencies, according to Furst.
Were worried about the hard part of on-boarding applications, Furst said. Theyre worried about what the content should be to enrich a physicians life.