Prolifiq Software named Maureen Shaffer to its newly created position of vice president of healthcare.
Shaffer, 44, will be responsible for rolling out mobile e-mail messaging services for sales representatives. She served previously as vice president of marketing for InSet Technologies, which develops pumps for delivering chronic pain management drugs in the body. Shaffer holds a bachelors degree in biomedical engineering from Duke University.
Beaverton, Ore.-based Prolifiq develops communications applications and content branding for sales professionals.