The company is building on its existing relationship with Wal-Mart, the parent company of Sams Club, to offer its EHRs through the bulk purchaser. Wal-Mart has been using eClinicalWorks systems in their clinics for more than a year, and the company was receptive to the idea of broadening eClinicalWorks offerings through the Sams Club stores, Navani said. We had some synergies in price transparency and functionality, he said.
Navani declined to name a potential increase in market share that eClinicalWorks would expect to see through the new selling channel but said more data would be available after the rollout is launched this spring.
Under the terms of the partnership, eClinicalWorks software and consulting and support services will be bundled with Dell hardware and sold to doctors who are Sams Club members. The packages target solo and small physician practices with prices for one package starting under $25,000 and additional packages under $10,000.
The price point reflects the leveraging power Sams Club brings as an aggregator, said Susan Koehler, spokeswoman for the company. The prices doctors will pay for the EHRs through Sams Club are about 30% to 50% less than they would pay by buying the technology individually, she said. Where we can leverage our size for good, were certainly going to do that.
This is not the retail giants first foray into healthcare. Sams Club has been providing pharmacy and optical services for some time, as well as offering discounts on health insurance plans. The company sees an opportunity to encourage health IT adoption by including EHR products in its warehouses, Koehler said.
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