Meira Schur, a mother of six, often pops into her Evanston, Ill., pediatrician's office unannounced sometimes at night, or even on Sunday toting a kid with an ear infection or high fever. A doctor's nightmare? NorthShore University HealthSystem gladly accommodates. The health network has expanded hours and walk-in service to quell patients' most common gripe: difficulty getting an appointment.
A dose of market differentiation
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