In the end, the sticking point was about branding, according to the two insurers.
To address its concern about the combinations impact on competition, the Pennsylvania Insurance Department told us that we would have to relinquish the use of either the Blue Cross brand or the Blue Shield brand, Kenneth Melani, president and chief executive officer of Highmark, and Joseph Frick, Independence Blue Cross president and CEO, said in a joint statement. Throughout the review process, we have stated repeatedly that we would not give up one of our brands.
The withdrawn application smoothes the process and allows all parties to focus on the challenges we all face in addressing the larger healthcare crisis, Ario said in a written statement.
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