General Electric Co. is putting its medical-imaging technology to work in cancer treatment centers to be established overseas.
GE Healthcare, Chalfont St. Giles, U.K., and the University of Pittsburgh Medical Center, which together operate a medical business, announced plans to tap into a global market to treat as many as 10 million new cancer cases a year.
The partners, whose Western Pennsylvania operations provide nearby satellite offices to help cancer patients reduce travel time for treatment visits, plan to take their current model abroad.
GE and the 12-hospital UPMC system expect to establish at least 25 cancer centers in Asia, Europe and the Middle East in the next 10 years. The first nations identified are Germany, Greece, South Korea and Turkey. Ground will be broken on the first center next year.
"We're taking the highest level of technology, which would be GE, and placing it in parts of a region that would normally not access that care and bring it closer to home for patients," said Charles Bogosta, president of the international and commercial services division of UPMC.
UPMC will run the centers, which will offer chemotherapy and other types of radiation therapy. GE will provide medical equipment.
A spokesman for GE Healthcare said each center potentially could bring in between $2 million and $5 million in revenue, and as much as $25 million for a major cancer center.