Krista Bowers has been named president of senior business and consumer business marketing at WellPoint, effective immediately.
Bowers, 43, returned to WellPoint earlier this year as senior vice president of marketing for consumer business after serving as Medicare officer for Health Nets Western region. From 1997 to 2003, Bowers was staff vice president of communications for WellPoint. Bowers replaces Susan Rawlings, who left the company in April.
Indianapolis-based WellPoints senior business lines have 2.7 million members.-- by Rebecca Vesely