Sigmund Freud once opined that sometimes a cigar is just a cigar. But to the American Medical Association Alliance, a public-health promotion arm of the AMA, cigar-smoking scenes in the new The Incredible Hulk movie are an abomination.
Shame on The Incredible Hulk for unnecessarily adding smoking to a sequel that would have been just as exciting and believable without it, says AMA Alliance President Dianne Fenyk. The motion picture industry knows this and has taken action by giving an R rating to movies that depict drug and alcohol, use strong language or sexual behavior, and violence. Yet smoking, the deadliest of all addictions, continues in youth-rated films.
It remains open to debate about just how believable a movie can be about a man who, after being exposed once to deadly gamma rays, turns into a giant, ultrastrong monster when he gets angry, but the movie should be considered more of a remake than a sequel.
The character at the receiving end of Fenyks wrath is U.S. Army Gen. Thaddeus Thunderbolt Ross. The character was not portrayed as a cigar smoker in the 2003 Hulk movie, but Gen. Ross has always been shown smoking cigars in Hulk comic books dating back to his creation in 1962a time when smoking cigars was not considered on par with shooting up heroin.
The AMA Alliance is encouraging its 27,000 members to alert their communities and local media about the presence of a cigar-smoking character in the movie, and to pressure moviemakers to remove smoking once and for all from youth-rated films.
The alliance doesnt say anything about the movies violent images or how Hulks adversary in the movieanother gamma-ray-spawned monster known as the Abominationisnt wearing the pro-wrestling-type trunks he does in the comics.