HHS will launch a national print-advertising campaign to promote its Hospital Compare Web site that tracks quality and patient-satisfaction scores for nearly 4,000 U.S. hospitals.
The ads will be published in the May 21 issue of 58 daily newspapersreaching patients covered by about 1,000 hospitalsand emphasize two measures: the percentage of patients who always received help when requested, and the percentage of patients given antibiotics one hour prior to surgery. The ads will be tailored to the hospitals in each community and also include the state average for the two measures, according to the federal department.
Hospital Compare, developed in conjunction with the Hospital Quality Alliance, recently began posting results from the Hospital Consumer Assessment of Healthcare Providers and Systems patient-satisfaction survey. The goal of the ads is to raise awareness about all the quality measures on the site, and let people know they have an opportunity to view transparent information, said CMS acting Administrator Kerry Weems in a written statement.