Americas Health Insurance Plans said it supports greater restrictions on how health insurers market their Medicare Advantage plans, including a ban on door-to-door sales, cold calls and cash incentives.
In a meeting with Senate leaders, AHIP President and Chief Executive Officer Karen Ignagni and executives from nine of the largest insurers backed a series of proposed legislative or regulatory fixes aimed to better shield seniors from abusive sales tactics. Through regulation or legislation, we can accomplish more and ensure that beneficiaries are absolutely protected while still being able to access the best information to make their healthcare decisions, AHIP spokesman Mohit Ghose said.
Executives from Aetna, Coventry, Health Net, Humana, Kaiser Permanente, Tufts Health Plan, UnitedHealth, Universal American Financial Corp. and WellPoint were involved in the talks that took place on Capitol Hill.
In a written statement, Senate Finance Committee Chairman Max Baucus (D-Mont.) called the industrys action a huge step forward, but added that legislation he plans to introduce would likely be stricter. I intend to write these and other protections for seniors into law with my Medicare bill this year. -- by Matthew DoBias
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