Regarding Health 2.0 or 'Hairball 2.0'?:
I would like to commend Modern Healthcare on taking a balanced perspective on what is being bandied around as "Health 2.0." I find it very characteristic that there is no meaningful definition of the term that really ties together various disparate technologies into any cohesive whole. Instead, the "movement" seems to be driven by the hopes and dreams of the new crop of Internet entrepreneurs. While the health empowerment brought to regular people by new technologies is real, few if any of these new ventures have a sustainable business model. Unfortunately, the conference did not include much realistic discussion to help mainstream healthcare audiences discern which ideas are likely to sink or swim and why. Truth is, few people if any understand the right metrics to look at, let alone are in the position to predict the winners.
Make no mistake, social media is changing healthcare as we know it, and it is great for the Health 2.0 conference to contribute to the awakening of the industry. However, the journey has only begun. There is a long way before meaningful change occurs on a large scale, and there will be many twists, turns and disappointments along the way.
Dmitriy KruglyakChief executive officerTrusted.MD
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