I would like to commend Modern Healthcare on taking a balanced perspective on what
is being bandied around as Health 2.0. I find it very characteristic that there is no
meaningful definition of the term that really ties together various disparate technologies
into any cohesive whole. Instead, the movement seems to be driven by the hopes and
dreams of the new crop of Internet entrepreneurs. While the health empowerment brought to
regular people by new technologies is real, few if any of these new ventures have a
sustainable business model. Unfortunately the conference did not include much realistic
discussion to help mainstream healthcare audiences discern which ideas are likely to sink
or swim and why. Truth is, few people if any understand the right metrics to look at, let
alone are in the position to predict the winners.
Make no mistake, social media is changing healthcare as we know it, and it is great for
the Health 2.0 conference to contribute to the awakening of the industry. However, the
journey has only begun. There is a long way before meaningful change occurs on a large
scale, and there will be many twists, turns and disappointments along the way.
Dmitriy KruglyakChief executive officerTrusted.MD
/>Santa Clara, Calif.
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