The Disease Management Association of America has changed its name to DMAA: The Care Continuum Alliance.
The change, as well as a new logo, came after an extensive rebranding process and was announced at the groups annual meeting in Las Vegas this week.
The new DMAA is envisioned as encompassing the whole care team, and is focused on population-based health that spans the care continuum, said Tracey Moorhead, president and chief executive officer of the DMAA.
The change reflects the increasingly diverse membership of the group, which now totals more than 200 organizations and individuals, Moorhead said. Along with disease management, members include those focused on wellness and prevention, case management and end-of-life care. Government agencies, large manufacturers, employer groups, accrediting organizations and physician groups are now among the DMAAs members.
In its research, the group found a poor reaction to the word disease and wanted to shift the names focus to caregiving.
But its leadership decided to keep the acronym DMAA because it already has good name recognition, Moorhead said. (See Reporter's Notebook below.) -- by Rebecca Vesely
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