I fear that the American College of Healthcare Executives board fooled itself into actually believing that doing away with the diplomate-level credential and moving to a single, all-fellow credential will actually add value to that credential href="http://www.modernhealthcare.com/apps/pbcs.dll/artikkel?NoCache=1&Dato=20070820&Kategori=REG&Lopenr=70817012&Ref=AR" target="_new">(Paying dues by doing less)
href="http://www.modernhealthcare.com/apps/pbcs.dll/artikkel?NoCache=1&Dato=20070820&Kategori=REG&Lopenr=70817012&Ref=AR" target="_new">(Paying dues by doing less). It succumbed to the mentality that is becoming so pervasive in our society: like giving every kid on a sports team a trophy (winner or not), creating craft brewed beers that taste like any other beer, or making mild cheddar cheese (Whats the point?). The ACHEs strategy seems to be to make the credential easier to get (less competitive), but insist to everyone that it is more valuable and an industry benchmark.
ACHE fellows who ascended to that level under the old system earned it. As for hospital governing boards perception of credentials during the recruiting and hiring phase, I would hope they are basing their decision much more on proven bottom-line performance than a few letters after someones name.
Face it, ACHE, you watered down the credential. No amount of advertising campaign money will change that fact.
Chief executive officer
Doctors Hospital of Manteca (Calif.)