As wrangling over a nursing-care industry-sponsored advertising campaign continued in Washington last week, some advocates praised a recent study that supports transforming the U.S. nursing home industry.
On Aug. 22, the Alliance for Quality Nursing Home Care and the American Health Care Association officially announced their television and print campaign in congressional districts in 13 states that urges legislators to protect funding for nursing-home care. The campaign asserts that Medicare cuts in the Childrens Health and Medicare Protection Act could jeopardize quality improvement in nursing care.
In a letter about the campaign to Alan Rosenbloom, the alliances president, the Service Employees International Union lambasted the two groups, saying that while they are paying for manipulative ads that endanger funding of the State Childrens Health Insurance Program, HCR Manor Cares CEO Paul Ormond stands to make upwards of $186 million in the Carlyle buyout deal.
Manor Care would not confirm or deny the amount of Ormonds salary after the deal closes. Rick Rump, assistant vice president of corporate communications for Manor Care, said the company has responded to the SEIU in a letter to Dennis Rivera, chair of SEIU Healthcare (which sent a letter to the Carlyle Group about the ad campaign on Aug. 16), and that the company will not comment publicly on the matter.
The Carlyle Group is the global private equity firm that agreed to buy Toledo, Ohio-based Manor Care for $6.3 billion and recently learned about an early termination of the antitrust waiting period from the Federal Trade Commission.