A San Francisco company is offering its Web-based electronic medical record and practice management solutions to physicians for free with the costs of the service subsidized by Google advertising. It reported that 600 small physician practices have already signed up.
Because of its partnership with Google that was announced today, Practice Fusion is offering its products without licensing fees or hosting charges, and the company said its system doesnt require any software to implement and manage.
Practice Fusion Chief Executive Officer Ryan Howard said Google's program reacts to keywords relating to a patient's condition, diagnosis and treatment codes. After receiving that data from Practice Fusion, Google sends relevant ads back to the company to "embed" in its products, Howard said.
"We never send confidential data," Howard said. "Google isn't on our site, they have no access to patient data, and no specific patient or physician information is transmitted."
Howard compared the process to doing typical Google searches. "They don't know anything about you," he said. He also said that physicians can opt out of receiving the ads, but they will then be charged a $250 monthly fee.
Financial terms of the partnership were not disclosed, but Howard said "We'll see more than half of the (advertising) revenue."
All of the practices that have signed up for the service are in California, but Howard said that will soon change. "Our sales force has been focused on the local market, but we're going national," he said.