Two of the most powerful--but embattled-nursing home trade associations have recently named new leaders.
Bruce Yarwood was named president and CEO of the American Health Care Association, the largest nursing-home trade group. And the Alliance for Quality Nursing Home Care--which includes the largest publicly traded nursing home companies--named Alan Rosenbloom, 47, as its first president.
The 15 members of the alliance played a role in the change of leadership at the AHCA. Yarwood was named interim president and CEO when Hal Daub stepped down from those positions in August after several of the alliance members--who are also members of the AHCA--threatened to pull out of the AHCA because of complaints about Daub.
A main concern was that Daub didn't do enough to fight the CMS changes in reimbursements. Also, members complained that the governance structure was too large to quickly move an agenda. Daub's resignation and changes to the governance structure satisfied most of the companies, but two--Sun Healthcare Group and Manor Care--are still saying they won't renew their national AHCA membership in 2006, according to an AHCA spokeswoman.
A spokesman for the 6-year-old alliance said naming the president is a sign the organization is further establishing its presence in Washington. Previously the CEOs of the for-profit companies would meet informally to strategize their lobbying efforts. In 2004, the alliance was indicted on charges of making illegal contributions to a political action committee created by Rep. Tom DeLay (R-Texas). The case is pending, officials say.
Rosenbloom--who will take over his new positions in early 2006--started serving as the president of the Pennsylvania Health Care Association in 2001 and previously worked with the American Association of Homes and Services for the Aging, a trade association for not-for-profit nursing home providers.
Yarwood, 63, has served as a legislative counsel for the AHCA, as well as in a long list of healthcare industry posts.